Does marketing help consumers or use them?

I would argue that the answer to this question is ”yes.” Marketing helps consumers, but it also uses them.  This is not surprising in a market economy.  In our economy every business both helps consumers and uses them.

Marketing helps consumers.  It helps us know what sorts of goods and services a particular business offers.  It helps us to know the differences between the goods and services offered by various competing businesses.  In other words,...

I would argue that the answer to this question is ”yes.” Marketing helps consumers, but it also uses them.  This is not surprising in a market economy.  In our economy every business both helps consumers and uses them.

Marketing helps consumers.  It helps us know what sorts of goods and services a particular business offers.  It helps us to know the differences between the goods and services offered by various competing businesses.  In other words, it helps us to make decisions as consumers.  It helps us know what we want to buy and where we want to buy it from. This is important for consumers in a market economy.

Of course, marketing also uses consumers. Businesses exist in order to make money. They are not simply charities that give things to consumers at a loss.  Whenever a business sells anything to a consumer, it is using that consumer. It is using them to make profit. Marketing uses consumers by encouraging them to buy things that they might not actually need. It also uses consumers by encouraging them to buy from a particular place.  This helps the business make more money.

Marketing uses and helps consumers. It helps them by giving them more information about what sorts of things they can buy and where they can buy them. On the other hand, it uses them because its main goal is to make money for the company that is doing the marketing.